Imagine a simple App that doesn’t do much, it cannot be compared on value to one with multiple levels, options, upgrades and high end Design. The expansion capabilities are huge against a simple App.
By not being in one Coding Language or another, the app limits itself the capacity of getting more users and in more countries.
That shows the amount of people which the app reached and convinced it is interesting enough to download
Active users are very important because they are the “citizens” of your app. Advertising companies will be very focus on this particular number because the same users can be reached many times with a product offer.
Those are the Elite of the citizenships of your app, they have far more access, options, things to do, no time limits, upgrades, etc. It is also an revenue for your app, as it’s a paid version.
Articles about your app, videos, and more will guarantee attract more downloads, users, investors and advertising companies.
You have convinced big amounts of people to be shareholders and even global known companies, that is super positive and valuable
In an App usually on games users instead of gaining points, levels or upgrades on their character by playing, they can purchase those advances. Something that could take weeks to get normally can be instantly by paying for it.
CPC: Cost per click:
CPI: Stands for Cost per install.
CPCV: Cost per completed view
CPM: Stands for Cost per Thousand Impressions.
Income will consist on; Investors, Premium Users, Microtransactions and Advertisements.